You’re probably wondering how you ended up here or how I ended up here…

 

*cue cliché rewind sound effect*

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It all started with a soccer ball to the head (quite, literally). One minor concussion and a major revelation later, I realized I've tried my fair share of sports and my true talents weren't in athleticism, they lied in using my brain, not my coordination.

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I’ve worn a lot of hats throughout my creative career: copywriter, content strategist, project manager, brand storyteller, and occasional therapist for clients in creative crises. From ad campaigns to social scripts to product launches. I’ve learned a thing or two about words, and they can definitely do more than just get someone to click 'add to cart'.

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And if you’re still reading, congrats! You’ve officially made it to the part where I tell you I recently fell in love with matcha after visiting Japan, playlists that feel like movie soundtracks, and ideas that make people say “Wait, that’s actually really good."

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If you want to learn more about my actual qualifications, read down below...

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